Monday 11 September 2023

Diablo 4 Twitch Viewership Plummets: A 99% Drop Since Season 1 Launch


Blizzard Entertainment's Diablo 4, once a beacon of hope for the action RPG genre, is now facing a daunting challenge. Recent data reveals a staggering 99% drop in Twitch viewership since the game's Season 1 launch, raising concerns about its future.

Promising Beginnings:

Diablo 4's initial release was met with widespread acclaim. The game not only shattered Blizzard's sales records but also garnered impressive reviews, including a five-star rating from Dexerto, contributing to its commendable 88 overall Metacritic score.

The Downward Spiral:

Despite its promising start, Diablo 4's journey post-launch has been rocky. The game's live service model and perceived lack of content have left many fans feeling shortchanged. This sentiment was further exacerbated by poorly received balance changes that coincided with the launch of Diablo 4's first seasonal update.

Twitch Viewership: A Telling Tale:

The game's reputation has undeniably suffered, and this is most evident in its Twitch viewership stats. As of now, the viewership hovers just below 1,000. For context, at the launch of the "Season of the Malignant" on July 20, the peak viewership stood at a whopping 278,672. By September 9, this number had plummeted to a mere 2,783, marking a 99% decrease. The average daily viewer statistics mirror this trend, dropping from 114,212 to just 1,492.

Comparing with Contemporaries:

While a decline in viewership is somewhat expected for seasonal games, Diablo 4's drop is an anomaly, especially for a AAA title. In comparison, "Baldur’s Gate 3," which launched shortly after Diablo 4, boasts close to 22,000 viewers. Meanwhile, Diablo's significant competitor, "Path of Exile," maintains nearly 14,000 viewers.

Community Sentiments:

The mood within the Diablo 4 community, especially on its Subreddit, is somber. Many players have labeled the game as "dead." Some have even declared their intention to skip the game's second season, citing dissatisfaction with the current state of the game. One user remarked, "Once the credits had rolled, and I saw what I was expected to do in order to keep playing, I set the game down and haven’t really touched it again."

Looking Ahead:

All eyes are now on the upcoming "Season of Blood," set to launch on October 17. Whether this update can rejuvenate the game and address the retention issue remains to be seen. However, one thing is clear: the numbers will undoubtedly reveal the game's fate.


Diablo 4's dramatic decline in Twitch viewership is a testament to the challenges the game currently faces. While its initial success was undeniable, maintaining player interest and engagement has proven to be a formidable challenge. The upcoming season will be crucial in determining the game's trajectory and its place in the pantheon of action RPGs.