Blizzard is going all-in on cross-game rewards right now, and Diablo players are suddenly finding themselves pulled into World of Warcraft’s Midnight expansion to unlock new cosmetics and companions.
A fresh wave of Diablo IV and Diablo Immortal rewards is now tied directly to WoW gameplay, creating one of the most aggressive Blizzard ecosystem crossovers we’ve seen in a while.
If you play both franchises, there is free loot on the table.
If you only play Diablo… you might suddenly feel the urge to log into Azeroth.
Diablo IV Gets a New Pet From WoW Midnight
The biggest reward for Diablo IV players comes from completing specific World of Warcraft Midnight content.
By finishing:
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The WoW intro questline
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The Echoes of Midnight achievement
Players can unlock the Bawkhaus Pet in Diablo IV — a fiery, slightly absurd companion that fits perfectly with Diablo’s darker humor. Early reactions from the community are already comparing it to an “infernal chicken from hell,” which honestly sounds exactly right.
This kind of cross-game cosmetic is classic Blizzard: weird, collectible, and likely to become rare once the promotion ends.
Diablo Immortal Joins the Crossover
Diablo Immortal players are also included in the promotion.
Completing the World of Warcraft quest “Paved in Ash” unlocks the Harbinger of Darkness ally in Immortal, giving mobile and PC players their own reason to jump into WoW’s latest expansion content.
Blizzard has been increasingly linking its live-service titles together, and this promotion reinforces that strategy. Instead of keeping each game siloed, the company is rewarding players for engaging across the entire Battle.net ecosystem.
Part of a Bigger Blizzard Promo Push
This crossover is not happening in isolation.
It arrives alongside:
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WoW Midnight early access launch
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Trolli candy promo cosmetics
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New in-game rewards across multiple Blizzard titles
The goal is clear: keep players moving between games while expansion hype is at its peak.
For Diablo players, that means logging into WoW.
For WoW players, it means checking out Diablo rewards.
For Blizzard, it means more engagement everywhere.
Community Reaction So Far
Player reactions have been a mix of excitement and mild confusion — mostly centered around just how many promotions are running simultaneously.
Collectors and completionists are jumping in immediately, while others are debating whether the rewards are worth installing or revisiting another Blizzard title.
Still, cross-game cosmetics historically become harder to obtain once promotions end, which usually drives demand long term. Even players who are not actively playing WoW are considering jumping in temporarily just to secure the Diablo rewards.
Expect More Cross-Game Events in 2026
Blizzard has clearly embraced cross-promotion as a core strategy for its live-service ecosystem. With Diablo IV continuing seasonal updates and WoW launching Midnight, the timing makes perfect sense.
Do not be surprised if more cross-game unlocks, shared cosmetics, and promotional rewards appear throughout 2026. For now, though, Diablo players who want everything will need to spend at least a little time in Azeroth.
Because in 2026, even demons are farming WoW achievements.
